ATTENTION: sales reps & CEOs
While Your Competition Pitches Features, We Find the $2M Problems They Don't Know They Have
Joe Roberts, 14 years of experience closing deals by asking the right questions first. $100M+ closed by finding pain before pitching solutions. Featured in The US Times for teaching reps to diagnose problems instead of demo products.
MEET THE FOUNDER & CEO
Hey, I'm Joe!
Featured in The USTimes
I started selling ties door-to-door at 12 years old, not because I had to, but because I loved connecting with people. That passion grew into a career in D2D sales, telecom, and insurance, where I eventually closed over $85M in policy value and led teams responsible for $120M+ in sales revenue.
For 14 years, I was consistently ranked as a #1 producer across multiple industries, generating 7-figures annually on commission-only sales.
Today, as the Founder & CEO of CloseWithJoe Solutions, I’ve taken the same relationship-first sales blueprint that made me a top earner and turned it into a coaching system that helps sales reps and teams worldwide close more deals with less burnout.
Sales Should Feel Like a Conversation, Not a Script
We reject robotic, quota-chasing sales. The Friendly Approach Framework starts like a friend-to-friend conversation, uses psychology instead of pressure, and creates consistent closers without burnout.
Build Connection
Start with rapport, not a pitch. People buy from those they trust, so trust-building comes before closing every time.
Lead with Ease
Guide calls with soft control, clear questions, and mutual checkpoints. Lead with confidence while keeping the prospect comfortable.
Keep It Clear
Plain language always wins. Simple, direct talk paths consistently outperform tricky rebuttals or over-rehearsed sales scripts.
Ask First
Discovery uncovers the real problem. With clarity on the challenge, the right solution naturally becomes the clear next step.
Step by Step
Every call ends with a small yes. Step-by-step agreements keep momentum flowing forward without pressure or resistance.
Lasting Success
Lower anxiety, cleaner pipelines, and reduced burnout. A repeatable framework creates long-term success for both reps and teams.
Trusted by Teams, Featured by Leaders
From global publications to multi-million–dollar sales teams,
Joe’s approach has been recognized for driving results and changing the way sales are done.
Why Your Prospects Are Avoiding You (And How to Fix It)
Most reps follow the same playbook that's driving 75% of buyers away. We don't. While your competition fires off generic templates and robotic pitches, we lead with industry insights that make prospects lean in instead of tune out.
Real conversations happen when you diagnose before you prescribe. When you understand their challenges better than they do, trust builds naturally. The result? Prospects stop avoiding your calls and start taking your meetings, because you're the one rep who actually gets their world.
“The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them.” — Ralph G. Nichols
Here’s How We Live This
Philosophy Every Day:
We train reps to lead with insights, not pitches. Every conversation starts with industry intelligence that makes prospects think differently about their challenges.
We replace robotic scripts with diagnostic frameworks. Our sellers ask questions that uncover problems competitors never find.
We teach confidence through expertise, not memorization. When you understand their world better than they do, closing becomes natural.
The result: While most reps struggle with 2% response rates, our approach consistently generates 40%+ engagement because prospects actually want these conversations.
What Happens When You Map Their Buying Journey Instead of Following Your Sales Process
From surface problems → $2.4M quantified business case. The enterprise client couldn't articulate ROI until we used the Sandler Pain Funnel. Four questions later, they calculated $200K monthly impact from inefficiencies they didn't know existed.
From 6-month sales cycles → 8-week closes SaaS company started leading with industry insights instead of product demos. Prospects began calling them back because they were the only rep who understood their world better than they did.
From discount requests → 15% premium pricing. Manufacturing client stopped competing on price when they learned to diagnose before they prescribed. Became the obvious choice because competitors were still pitching features while they were solving business problems.
“The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them.” — Ralph G. Nichols
TESTIMONIALS
What others are saying
"Closing More Deals with Confidence."
“Working with CloseWithJoe has been a game-changer for our sales team at GTA Cars. The training is practical, engaging, and helps us consistently close more deals with confidence.”
- Allad Mahani, GTA Cars
“Achieve 35% Sales Growth Fast”
“CloseWithJoe’s training transformed our team at Sun Right Solar. Within 3 months of applying the strategies, we grew sales by 35%. The practical, trust-based approach truly works.”
- Amaal Samji, Sun Right Solar
“Boost Profits 40% with Strategy”
“CloseWithJoe’s coaching shifted how we approach sales at Done Right Realty. In just a few months, profits increased by 40% thanks to his mindset and strategy framework.”
- Jonathan Corral, Done Right Realty
The Sales Reps and Teams We Work With
1:1 Coaching for Sales Reps
Struggling to book calls and close consistent deals? Our 1:1 coaching gives you proven talk paths, call control, and the confidence to close $3K–$10K clients predictably.
Used by 300+ individual sales reps
to close high-ticket deals.
Coaching for Sales Teams
Is your team working hard but leaving revenue on the table? Our group coaching builds consistent closers, standardizes talk paths, and helps reps hit targets without burning out.
Trusted by corporate teams across
insurance, SaaS, and real estate.
TESTIMONIALS
Corporate Coaching Results
This Fortune 500 team was stuck using the same product demos as every competitor. We taught them to find problems prospects didn't know they had. Result: 644 new customers in 30 days because they became the only vendor who understood the real business impact.
TESTIMONIALS
1:1 Coaching Results
This rep was losing deals to "cheaper" competitors until we taught him to quantify the cost of doing nothing. Now prospects call him back because he's the only one who shows them what their current problems are really costing
Ready to start closing more deals?
Whether you’re an individual rep or a sales leader, the right coaching can change everything.
Let’s get you the results you’ve been missing.
2 Free Resources That Help Sales Reps Find Million-Dollar Problems Prospects Don't Know They Have (Works in 14 Days)
Stop having great conversations that go nowhere. Get the proven systems that turn surface complaints into urgent business problems.
The 2-Playbook
Sales Confidence Bundle
Get the exact talk paths and closing frameworks our clients use to land $3K–$10K deals, even if you've been stuck at the same income for months.
Join the Closer's
Corner Community
Get the exact talk paths and frameworks top reps use to uncover $50K+ problems prospects didn't know they had. Connect with sales pros who diagnose first, pitch second.
Not Sure If This Is Right For You? Start Here.
Frequently Asked Questions
Skeptical? Good. You should be. That’s why we’ve answered the real questions sales reps
and CEOs ask before working with us.
Who is Joe Roberts and why should I listen to him?
Joe is a top-performing sales coach with 14 years of experience, over $100M closed in deals, and recognition in national media for teaching reps how to diagnose problems instead of pitching features.
What exactly does this company do?
We help sales reps and teams break out of scripted selling and learn how to connect with prospects on a deeper level. Our coaching makes sales conversations natural, trust-based, and highly effective.
Who is this coaching for?
We work with two types of clients: individual reps who want to break through their income cap, and companies with sales teams that want to boost performance across the board.
How is this different from other sales training programs?
Most sales trainings just hand you scripts and hope you figure it out. Joe does the opposite. He teaches you how to slow down, talk like a real person, and actually connect with the prospect in front of you. Instead of trying to push a deal, you focus on building trust first. When people feel understood, they open up about their real problems, which makes it easier to offer the right solution. That is why Joe’s clients end up closing more and closing bigger, while other reps are stuck sounding like robots reading lines.
Do you only work with high-ticket industries?
No. The principles Joe teaches apply to any sales environment. Whether you sell cars, SaaS, or services, his methods help you connect with people and close more consistently.
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